Nerdecrafter’s Not Another Crap Kit

The Nerdecrafter “Not Another Crap Kit” was an incredible project that brought about a one-of-a-kind craft kit that sold out in record time.

Jackie (Nerdecrafter) had a vision for the box alongside some assets including her traditional avatar, which gave us a great starting point. From there, I reworked her avatar alongside illustrations of some of her most popular sculptures to create a fun and whimsical design. Often known for being “salte” we leaned into that to create an individual salt-shaker logo alongside a salt castle where all grains (her followers) are greeted by her bird, Angel.

The shapes and colors are pulled through all other custom aspects of the kit including a custom cutting board, paint set, paintbrush set, and resin label.

All artwork was hand-drawn and completed in Adobe Illustrator.

Additional layout work including a two-page brochure completed in Adobe InDesign.