Equestrian Design
Graphic Design created for Solo Select Horses
three page fold-out spread in NRS World
Product Labels in production designed by me.
Stallion Logos
Different channels, different jobs.
Purpose-built paid campaigns
Dedicated ads built around a single product or seasonal moment: the most efficient spend in the account.
~12x returnBoosted organic content
Everyday posts amplified with a small budget: cheap reach, and a low-risk way to test new ideas before they earn real spend.
~7x returnPerformance Max
Handed to the algorithm across search, display, and video inventory at once: the best return of any channel tested.
~15x returnSearch
Built to catch people already looking for the brand: smaller spend, but the sharpest engagement of anything running.
~4x returnRounded, directional figures. The point isn't the decimal, it's the pattern.
Decisions, not just ads.
Bet on plain over polished.
A simple, unpolished product-in-hand shot outperformed every high-production lifestyle photo in the account, returning roughly 48x its spend, and it's still running today.
Let a zero-budget graphic prove the offer.
A plain seasonal graphic, built without any photography, turned into one of the highest-return ads I've ever run at over 50x its spend: proof that the offer mattered more than the polish.
Tested a new audience on a hunch.
Reframing an equine product for dog owners was a bet worth making. It became the best-engaging ad in the entire account.
Handed the algorithm the whole catalog.
Letting Google's Performance Max run the full product line, rather than micromanaging individual ads, became the highest-return campaign on either platform at roughly 15x its spend.
Roughly 11x back on every dollar, across two platforms and four channels: that's the process working, not luck.
Not one lucky ad, but a repeatable way of finding the next one. That's the part I bring to any account.